From Deadline Hollywood, Twentieth Century Fox is calling this a first-of-its-kind “next generation” trailer because it’s a dynamic interactive experience allowing viewers to access special additional content embedded in the piece. The trailer also keeps audiences up to date on AVATAR events by providing real-time feeds of film-related conversations on Twitter, real-time updates on official video content on YouTube, and images on Flickr. Updates on ticketing information will also be provided. The trailer is a first-of-its-kind application built on Adobe AIR software with technology existing outside of a web browser. AVATAR opens December 18th.
Follow this link to download the interactive trailer: www.avatarmovie.com/air/